GEO Blog

Strategy

GEO vs SEO: What Actually Changes?

GEO doesn't replace SEO — it extends it. Learn what stays the same, what shifts, and where to focus your optimization efforts for AI-powered search engines.

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GEO Audit Checklist: 50 Things AI Needs

A comprehensive checklist covering crawlability, structured data, content clarity, authority signals, and freshness — everything AI systems look for when deciding which sources to cite.

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Why Your React Site Is Invisible to AI

Client-side rendered React apps can be completely invisible to AI crawlers. Understand why, and learn practical fixes from SSR to hybrid rendering that restore your AI visibility.

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Robots.txt for AI

AI crawlers like GPTBot, ClaudeBot, and PerplexityBot respect robots.txt — but many sites accidentally block them. Learn how to audit and configure your robots.txt for AI visibility.

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Semantic HTML = Cheapest GEO Win

Replacing div soup with semantic HTML elements costs nothing and dramatically improves how AI systems parse your content. The highest-ROI GEO optimization you can make today.

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Schema That Actually Matters

Not all schema markup is equal for AI. Focus on Organization, Article, FAQ, and Product schemas — the types AI systems actually use to understand and cite your content.

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Freshness Engineering

AI systems prioritize fresh content. Learn how Last-Modified headers, sitemap lastmod dates, and visible date signals help you rank in AI-generated answers.

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AI Answerability Framework

Structure your content so AI can extract clear answers. The answerability framework helps you write paragraphs, lists, and sections that AI systems can directly quote.

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Trust Signals AI Actually Uses

AI systems evaluate source credibility before citing content. Discover which trust signals — from author bios to HTTPS — actually influence AI citation decisions.

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Impressum as GEO Advantage

European legal pages like Impressum provide structured entity data that AI systems use to verify business legitimacy. Turn a legal requirement into a competitive GEO advantage.

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Pricing Pages in AI Search

AI assistants frequently answer pricing questions. If your pricing page is a JavaScript widget or gated behind forms, AI cannot access it. Learn how to make pricing AI-readable.

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Agencies Selling GEO Audits

GEO audits are a new revenue stream for digital agencies. Learn how to package, price, and deliver GEO audit services to your clients using automated tools.

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GEO for Local Businesses

When someone asks an AI assistant for a local recommendation, will your business be mentioned? Learn the specific GEO tactics that matter for local visibility in AI answers.

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Building Citable Pages

AI systems cite pages that provide unique data, clear claims, and authoritative sourcing. Learn the anatomy of a page that AI wants to reference in its answers.

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JS-Only CTAs Kill Conversions

If your call-to-action buttons only exist in JavaScript, AI crawlers cannot see them — and neither can users coming from AI-generated answers. Fix this with progressive enhancement.

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MCP and Callable Websites

The Model Context Protocol lets AI agents interact with your website in real time. Move beyond passive crawling to active AI integration — the next frontier of GEO.

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GEO Tech Stack for Agencies

The essential tools and technologies agencies need to deliver GEO services: crawlers, validators, monitoring dashboards, and reporting frameworks.

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GEO Monitoring

Track your AI visibility over time. Learn how to monitor AI crawler activity, brand mentions in AI answers, and content citation rates across major AI platforms.

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GEO Case Studies

Real-world examples of websites that improved their AI visibility through systematic GEO optimization. See the before-and-after metrics and the exact changes that made the difference.

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GEO Metrics That Matter

Not all metrics are relevant for GEO. Focus on AI crawler hit rates, citation frequency, answer inclusion rates, and brand mention tracking — the numbers that actually show AI visibility.

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