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Best Practices

Follow these guidelines to maximize your visibility in AI-powered search results.

1

Allow AI Crawlers

Review your robots.txt to ensure GPTBot, ClaudeBot, and other AI crawlers are not blocked. These bots need access to index your content for generative search.

2

Use Semantic HTML

Structure your pages with proper heading hierarchy (single H1, logical H2-H3 nesting) and landmark elements (main, nav, article, section) so AI can parse your content structure.

3

Add Structured Data

Include JSON-LD schema.org markup: Organization for your business identity, Article for content pages, FAQPage for Q&A sections, and Product for e-commerce.

4

Signal Content Freshness

Use Last-Modified headers, sitemap lastmod entries, and <time datetime> tags so AI systems know your content is current and trustworthy.

5

Avoid JS-Only Rendering

Ensure critical content is available in the initial HTML response. Many AI crawlers do not execute JavaScript, so server-side rendering or pre-rendering is essential.

6

Maintain a Sitemap

Provide an up-to-date sitemap.xml with lastmod dates. This helps AI crawlers discover all your important pages and understand when content was last changed.