Free Audit
EN DE

GEO Report: www.apple.com

72

Overall

95

Crawlability
84

Semantic HTML
59

Structured Data
3

Freshness
100

JS Dependency
70

AI Agent Readiness
85

Authority Signals
78

Extractability
65

AI Simulation

Crawlability

Robots.txt

robots.txt found

Allowed bots: GPTBot, Google-Extended, PerplexityBot, Amazonbot, ClaudeBot, Bytespider

Sitemap

Sitemap found

URLs: 845 | Has lastmod: No

Semantic HTML

Page Signals

https://www.apple.com/
H1 count1
H2 count5
H3 count17
Semantic ratio0.054

Landmarks

  • nav: Present
  • main: Present
  • footer: Present
  • header: Missing
  • article: Missing
  • section: Present
https://www.apple.com/
H1 count1
H2 count5
H3 count17
Semantic ratio0.054

Landmarks

  • nav: Present
  • main: Present
  • footer: Present
  • header: Missing
  • article: Missing
  • section: Present
https://www.apple.com/us/shop/goto/store
H1 count1
H2 count10
H3 count12
Semantic ratio0.012

Landmarks

  • nav: Present
  • main: Missing
  • footer: Present
  • header: Missing
  • article: Missing
  • section: Missing
https://www.apple.com/mac
H1 count1
H2 count9
H3 count52
Semantic ratio0.139

Landmarks

  • nav: Present
  • main: Present
  • footer: Present
  • header: Missing
  • article: Missing
  • section: Present
https://www.apple.com/ipad
H1 count1
H2 count7
H3 count37
Semantic ratio0.202

Landmarks

  • nav: Present
  • main: Present
  • footer: Present
  • header: Missing
  • article: Missing
  • section: Present
https://www.apple.com/iphone
H1 count1
H2 count39
H3 count75
Semantic ratio0.065

Landmarks

  • nav: Present
  • main: Present
  • footer: Present
  • header: Present
  • article: Missing
  • section: Present
https://www.apple.com/watch
H1 count1
H2 count7
H3 count34
Semantic ratio0.204

Landmarks

  • nav: Present
  • main: Present
  • footer: Present
  • header: Missing
  • article: Missing
  • section: Present
https://www.apple.com/apple-vision-pro
H1 count1
H2 count13
H3 count18
Semantic ratio0.059

Landmarks

  • nav: Present
  • main: Present
  • footer: Present
  • header: Missing
  • article: Missing
  • section: Present
https://www.apple.com/airpods
H1 count1
H2 count8
H3 count19
Semantic ratio0.297

Landmarks

  • nav: Present
  • main: Present
  • footer: Present
  • header: Missing
  • article: Missing
  • section: Present
https://www.apple.com/tv-home
H1 count1
H2 count8
H3 count17
Semantic ratio0.212

Landmarks

  • nav: Present
  • main: Present
  • footer: Present
  • header: Missing
  • article: Missing
  • section: Present
https://www.apple.com/entertainment
H1 count1
H2 count9
H3 count18
Semantic ratio0.166

Landmarks

  • nav: Present
  • main: Present
  • footer: Present
  • header: Missing
  • article: Missing
  • section: Present

W3C HTML Validation

220 Errors 109 Warnings

error Bad value “/wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3” for attribute “href” on element “link”: Illegal character in query. “|” is not allowed. /> <link rel="stylesheet" href="/wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3" /> <li
error Attribute “name” not allowed on element “meta” at this point. e</h1> <meta name="globalnav-store-key" content="SFX9YPYY9PPXCU9KH" />
error Element “meta” is missing one or more of the following attributes: “itemprop”, “property”. e</h1> <meta name="globalnav-store-key" content="SFX9YPYY9PPXCU9KH" />
error An “li” element that is a descendant of a “ul”, “ol”, or “menu” element with no explicit “role” value, or a descendant of a “role=list” element, must not have any “role” value other than “listitem”. ></a></li><li data-topnav-flyout-item="menu" data-topnav-flyout-label="Menu" role="none" class="globalnav-item globalnav-menu"><div d
error The “aria-labelledby” attribute must not be specified on any “div” element unless the element has a “role” value other than “caption”, “code”, “deletion”, “emphasis”, “generic”, “insertion”, “paragraph”, “presentation”, “strong”, “subscript”, or “superscript”. /span></a><div id="globalnav-submenu-search" aria-labelledby="globalnav-menubutton-link-search" class="globalnav-flyout globalnav-submenu"><div c
error The “aria-labelledby” attribute must not be specified on any “div” element unless the element has a “role” value other than “caption”, “code”, “deletion”, “emphasis”, “generic”, “insertion”, “paragraph”, “presentation”, “strong”, “subscript”, or “superscript”. pan></div><div id="globalnav-submenu-bag" aria-labelledby="globalnav-menubutton-link-bag" class="globalnav-flyout globalnav-submenu"><div c
error The “aria-label” attribute must not be specified on any “sup” element unless the element has a “role” value other than “caption”, “code”, “deletion”, “emphasis”, “generic”, “insertion”, “paragraph”, “presentation”, “strong”, “subscript”, or “superscript”. one place.<sup class="footnote footnote-number" aria-label="Footnote 2">2</sup
error The “aria-label” attribute must not be specified on any “sup” element unless the element has a “role” value other than “caption”, “code”, “deletion”, “emphasis”, “generic”, “insertion”, “paragraph”, “presentation”, “strong”, “subscript”, or “superscript”. or higher.<sup class="footnote footnote-number" aria-label="Footnote 3">3</sup
error An “li” element that is a descendant of a “ul”, “ol”, or “menu” element with no explicit “role” value, or a descendant of a “role=list” element, must not have any “role” value other than “listitem”. "> <li id="endless-entertainment-gallery-item-1" class="media-gallery-item theme-dark" data-media-gallery-item="1" data-tv-show="margo’s got money troubles" data-ac-gallery-item data-analytics-gallery-item-id="margo’s got money troubles" data-ac-gallery-item-duration="4.16" role="tabpanel" aria-labelledby="endless-entertainment-gallery-item-1-trigger">
error An “li” element that is a descendant of a “role=listbox” element or “role=list” element must not have any “role” value other than “group” or “option”. "> <li id="endless-entertainment-gallery-item-1" class="media-gallery-item theme-dark" data-media-gallery-item="1" data-tv-show="margo’s got money troubles" data-ac-gallery-item data-analytics-gallery-item-id="margo’s got money troubles" data-ac-gallery-item-duration="4.16" role="tabpanel" aria-labelledby="endless-entertainment-gallery-item-1-trigger">
error Element “img” is missing one or more of the following attributes: “src”, “srcset”. " /> <img data-src="https://is1-ssl.mzstatic.com/image/thumb/Hj0w3h6_8b-NM4nnDwjfzQ/1250x668sr.jpg" alt=""> <
error Element “img” is missing one or more of the following attributes: “src”, “srcset”. )"/> <img data-src="/v/home/cj/images/tv-gallery/logo_hero_light__d7t8cya4x26a_small.png" alt=""> <
error An “li” element that is a descendant of a “ul”, “ol”, or “menu” element with no explicit “role” value, or a descendant of a “role=list” element, must not have any “role” value other than “listitem”. > <li id="endless-entertainment-gallery-item-2" class="media-gallery-item theme-dark" data-media-gallery-item="2" data-tv-show="your friends & neighbors" data-ac-gallery-item data-analytics-gallery-item-id="your friends & neighbors" data-ac-gallery-item-duration="4.16" role="tabpanel" aria-labelledby="endless-entertainment-gallery-item-2-trigger">
error An “li” element that is a descendant of a “role=listbox” element or “role=list” element must not have any “role” value other than “group” or “option”. > <li id="endless-entertainment-gallery-item-2" class="media-gallery-item theme-dark" data-media-gallery-item="2" data-tv-show="your friends & neighbors" data-ac-gallery-item data-analytics-gallery-item-id="your friends & neighbors" data-ac-gallery-item-duration="4.16" role="tabpanel" aria-labelledby="endless-entertainment-gallery-item-2-trigger">
error Element “img” is missing one or more of the following attributes: “src”, “srcset”. " /> <img data-src="https://is1-ssl.mzstatic.com/image/thumb/pa_Dd2CLL-BlWQRqIurClw/1250x668sr.jpg" alt=""> <
error Element “img” is missing one or more of the following attributes: “src”, “srcset”. )"/> <img data-src="/v/home/cj/images/tv-gallery/logo_hero_light__d7t8cya4x26a_small.png" alt=""> <
error An “li” element that is a descendant of a “ul”, “ol”, or “menu” element with no explicit “role” value, or a descendant of a “role=list” element, must not have any “role” value other than “listitem”. > <li id="endless-entertainment-gallery-item-3" class="media-gallery-item theme-dark" data-media-gallery-item="3" data-tv-room="formula 1" data-ac-gallery-item data-analytics-gallery-item-id="formula 1" data-ac-gallery-item-duration="4.16" role="tabpanel" aria-labelledby="endless-entertainment-gallery-item-3-trigger">
error An “li” element that is a descendant of a “role=listbox” element or “role=list” element must not have any “role” value other than “group” or “option”. > <li id="endless-entertainment-gallery-item-3" class="media-gallery-item theme-dark" data-media-gallery-item="3" data-tv-room="formula 1" data-ac-gallery-item data-analytics-gallery-item-id="formula 1" data-ac-gallery-item-duration="4.16" role="tabpanel" aria-labelledby="endless-entertainment-gallery-item-3-trigger">
error Element “img” is missing one or more of the following attributes: “src”, “srcset”. " /> <img data-src="https://is1-ssl.mzstatic.com/image/thumb/Features/v4/5d/6b/8a/5d6b8a24-1ba8-6a08-8596-47d0cadacd5d/fc3f421a-0ae3-48fa-9cfc-bf3c4f6240e2.png/1250x668sr.jpg" alt=""> <
error Element “img” is missing one or more of the following attributes: “src”, “srcset”. )"/> <img data-src="/v/home/cj/images/tv-gallery/logo_hero_light__d7t8cya4x26a_small.png" alt=""> <

Full report on W3C

MEDIUM

Low semantic HTML usage

Semantic ratio: 0.05 (11 semantic tags vs 204 divs)

Fix: Replace generic <div> elements with semantic HTML5 tags (article, section, aside, etc.).

MEDIUM

No <main> landmark

Page lacks a <main> element

Fix: Wrap primary content in a <main> element to help AI understand page structure.

Structured Data

Detected Schema Types

https://www.apple.com/
ContactPoint, Organization, SearchAction, WebPage, WebSite

https://www.apple.com/
ContactPoint, Organization, SearchAction, WebPage, WebSite

https://www.apple.com/us/shop/goto/store
BreadcrumbList, ListItem

https://www.apple.com/mac
Brand, ContactPoint, Organization

https://www.apple.com/ipad
Brand, ContactPoint, Organization

https://www.apple.com/iphone
Brand, ContactPoint, Organization

https://www.apple.com/watch
Brand, ContactPoint, Organization

https://www.apple.com/apple-vision-pro
BuyAction, ContactPoint, Organization, Product

https://www.apple.com/airpods
Brand, ContactPoint, Organization

https://www.apple.com/tv-home
ContactPoint, Organization

https://www.apple.com/entertainment
ContactPoint, Organization

MEDIUM

No Organization/LocalBusiness schema

Found types: BreadcrumbList, ListItem but no Organization or LocalBusiness

Fix: Add Organization or LocalBusiness JSON-LD to establish entity identity.

Freshness

Freshness Signals

https://www.apple.com/
Last-Modified header—
Time tags 0
Update phrases 0
https://www.apple.com/
Last-Modified header—
Time tags 0
Update phrases 0
https://www.apple.com/us/shop/goto/store
Last-Modified header—
Time tags 0
Update phrases 0
https://www.apple.com/mac
Last-Modified header—
Time tags 0
Update phrases 1
https://www.apple.com/ipad
Last-Modified header—
Time tags 0
Update phrases 0
https://www.apple.com/iphone
Last-Modified header—
Time tags 0
Update phrases 0
https://www.apple.com/watch
Last-Modified header—
Time tags 0
Update phrases 0
https://www.apple.com/apple-vision-pro
Last-Modified header—
Time tags 0
Update phrases 1
https://www.apple.com/airpods
Last-Modified header—
Time tags 0
Update phrases 0
https://www.apple.com/tv-home
Last-Modified header—
Time tags 0
Update phrases 0
https://www.apple.com/entertainment
Last-Modified header—
Time tags 0
Update phrases 0
MEDIUM

No freshness signals detected

No Last-Modified header, <time> tags, or date phrases found

Fix: Add date metadata: use <time datetime=''> tags, Last-Modified headers, and sitemap <lastmod> entries.

LOW

Weak freshness signals

Only 1 freshness signal type detected

Fix: Strengthen freshness signals by combining multiple methods: <time> tags, Last-Modified header, sitemap <lastmod>.

JS Dependency

Page Status

https://www.apple.com/
JS dependent: No

https://www.apple.com/
JS dependent: No

https://www.apple.com/us/shop/goto/store
JS dependent: No

https://www.apple.com/mac
JS dependent: No

https://www.apple.com/ipad
JS dependent: No

https://www.apple.com/iphone
JS dependent: No

https://www.apple.com/watch
JS dependent: No

https://www.apple.com/apple-vision-pro
JS dependent: No

https://www.apple.com/airpods
JS dependent: No

https://www.apple.com/tv-home
JS dependent: No

https://www.apple.com/entertainment
JS dependent: No

AI Agent Readiness

Endpoint Discovery

No API endpoints or well-known paths found.

Feeds & APIs

OpenAPI/SwaggerNo
MCP ManifestNo
OIDC DiscoveryNo
RSS/Atom Feeds0 found

CTA & Bot Access

CTAs found37
Deep-linkable24
JS-only13
Bot wall detectedNo

Authority Signals

Accountability Pages

About Missing
Terms Found
Contact Found
Imprint Found
Privacy Found

Contact Information

EmailNo
PhoneYes (+1-800-275-2273, +1-800-692-7753, 0 .0596-.0059.1182-.0059.1777-.0586 1.4824-.5801 2.6855-1.8105 2.6855-.6816 0-1.1602-.3545-1.3633-.8975, 0 .0596-.0059.1191-.0059.1777-.0586 1.4824-.5801 2.6855-1.8105 2.6855-.6816 0-1.1602-.3545-1.3633-.8965, 0 .1179.0371.2161.1134.2957)
AddressYes

Organization Schema

Org schema presentYes
Name consistentYes
Logo loadsYes
Social profiles5 linked
MEDIUM

No about page found

No link to an About/Company/Team page detected

Fix: Add an About page to establish organizational identity. AI systems use this to build entity profiles.

Content Extractability

Per-Page Analysis

https://www.apple.com/
Main content chars1723
Main share4%
Link density62%
Headings per 1000 words43.29
Max heading gap (words)120
Avg paragraph length6 words
Thin content No
https://www.apple.com/
Main content chars1723
Main share4%
Link density62%
Headings per 1000 words43.29
Max heading gap (words)120
Avg paragraph length6 words
Thin content No
https://www.apple.com/us/shop/goto/store
Main content chars436490
Main share89%
Link density1%
Headings per 1000 words1.21
Max heading gap (words)10548
Avg paragraph length116 words
Thin content No
https://www.apple.com/mac
Main content chars4910
Main share1%
Link density16%
Headings per 1000 words76.68
Max heading gap (words)89
Avg paragraph length11 words
Thin content No
https://www.apple.com/ipad
Main content chars3550
Main share1%
Link density12%
Headings per 1000 words64.39
Max heading gap (words)73
Avg paragraph length13 words
Thin content No
https://www.apple.com/iphone
Main content chars24013
Main share23%
Link density3%
Headings per 1000 words43.23
Max heading gap (words)671
Avg paragraph length24 words
Thin content No
https://www.apple.com/watch
Main content chars3209
Main share0%
Link density18%
Headings per 1000 words65.32
Max heading gap (words)63
Avg paragraph length12 words
Thin content No
https://www.apple.com/apple-vision-pro
Main content chars15497
Main share26%
Link density3%
Headings per 1000 words8.31
Max heading gap (words)431
Avg paragraph length25 words
Thin content No
https://www.apple.com/airpods
Main content chars5070
Main share9%
Link density6%
Headings per 1000 words25.81
Max heading gap (words)193
Avg paragraph length8 words
Thin content No
https://www.apple.com/tv-home
Main content chars1631
Main share4%
Link density23%
Headings per 1000 words88.37
Max heading gap (words)24
Avg paragraph length7 words
Thin content No
https://www.apple.com/entertainment
Main content chars1396
Main share3%
Link density14%
Headings per 1000 words88.76
Max heading gap (words)52
Avg paragraph length20 words
Thin content No
MEDIUM

Low main content share

Main content is 4% of total page text (1723 / 44182 chars)

Fix: Reduce boilerplate (nav, footer, sidebars) or wrap primary content in <main> or <article> tags.

MEDIUM

High link density in main content

Link density: 62% of main text is inside anchor tags

Fix: Reduce excessive links within main content. High link density looks like a link farm to AI systems.

MEDIUM

Large text blocks without headings

Longest section between headings: 10548 words

Fix: Break long text sections with H2/H3 subheadings. This helps AI chunk content for retrieval.

AI Simulation

Hallucination Risk

LOW — Average confidence: 65%

Question Analysis

Question Confidence Evidence Missing
What does this company/site do?
50% 		Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and … Clear H1 heading
What are the products/services?
70% 		Product/Service schema on https://www.apple.com/apple-vision-pro; Pricing patterns found —
How much does it cost?
50% 		Pricing info on: https://www.apple.com/; Pricing info on: https://www.apple.com/; Pricing info on: https://www.apple.com/us/shop/goto/store; Pricing info on: … —
How to contact them?
70% 		Email address found; Phone number found —
Where are they located?
50% 		Physical address pattern found —
What are the policies?
100% 		Policy link: Terms of Use; Policy language found in page content —
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