Free GEO Check for Your Website
Is your website ready for AI-powered search engines?
Making your content accessible to AI crawlers and bots is essential for visibility in generative search results. GEO Validator analyzes your website and provides clear recommendations to improve your performance in AI answer engines.
What We Check
Nine key areas that determine how well AI systems can read, understand, and cite your content.
Crawlability
robots.txt rules, AI bot access (GPTBot, ClaudeBot, PerplexityBot), sitemap presence
Semantic HTML
Heading hierarchy, landmark elements, semantic tag ratio vs div soup
Structured Data
JSON-LD schema.org markup: Organization, Article, FAQ, Product
Freshness Signals
Last-Modified headers, date phrases, sitemap lastmod dates, <time> tags
JS Dependency
Client-side rendering detection that may prevent AI crawlers from reading content
AI Agent Readiness
API endpoint discovery, MCP manifests, RSS feeds, CTA deep-linkability, bot wall detection
Authority Signals
Imprint, about & contact pages, organization schema consistency, article authorship
Extractability
Content-to-boilerplate ratio, heading structure for chunking, link density, PDF dependency
AI Simulation
Can AI answer key questions about your business? Pricing, contact, location, policies coverage
Recent Audits
Why Optimize for GEO?
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your website so that AI-powered search engines and answer systems can understand, retrieve, and cite your content. As more users turn to AI assistants for answers, GEO ensures your website remains visible and relevant.
How is GEO different from traditional SEO?
Traditional SEO focuses on ranking in link-based search results. GEO focuses on making your content understandable to AI systems that synthesize answers from multiple sources. Both are complementary — good SEO practices often support GEO, but GEO adds requirements like structured data, semantic HTML, and AI crawler access.
Why should I care about AI search visibility?
AI-powered search is growing rapidly. Tools like ChatGPT, Perplexity, and Google AI Overviews are changing how people find information. If your content isn't accessible to these systems, you risk losing traffic and brand visibility as users shift from traditional search to AI-generated answers.
What does the GEO Validator check?
GEO Validator analyzes nine key areas: crawlability, semantic HTML, structured data, freshness signals, JS dependency, AI agent readiness, authority signals, content extractability, and AI simulation — covering everything from basic crawler access to whether AI systems can reliably answer questions about your business.
Do AI crawlers respect robots.txt?
Most major AI crawlers like GPTBot, ClaudeBot, and PerplexityBot respect robots.txt rules. However, each crawler has its own user agent, so you need to explicitly allow or block each one. GEO Validator checks which AI bots your robots.txt currently permits or blocks.
Is GEO optimization free?
Yes, optimizing for GEO is largely about following web best practices: using semantic HTML, adding structured data, maintaining fresh content, and ensuring your site is crawlable. The GEO Validator audit is also free and gives you specific recommendations for your website.